Become a Certified Personal Development Professional
Transform into a certified speaker, writer, and coach
in just 6-12 months.
Join our program and start your journey to success.
If you ever dreamed about working as a part-time or full-time Personal Development Professional, helping ambitious people fulfill their potential and achieve their goals, this is the place to start.
The Certified PDP designation is a comprehensive, turnkey system that will serve as the launch pad of this lucrative and thrilling career.
So why should you get your training and certification here?
After all, there are lots of good programs out there.
Well, I’ll say this as gently as I can.
Do you remember the hit movie, The Secret?
Many people do, as it was reportedly seen by over a billion people worldwide.
The biggest star of the movie was a Personal Development Professional by the name of Bob Proctor. Bob was one of the biggest names in the history of the industry, and he was the student of the great Bill Gove, the father of professionals.
Bob met Bill in 1968 and attended his famous Bill Gove Speech Workshop.
Fast forward 28 years, to 1996, the year I attended the Bill Gove Speech Workshop, and later formed the Gove-Siebold Group with Bill Gove. After our first day in business, Bill was leaving the office for the day and said to me, “Tonight, you’re going to get a call from one of my most successful students. I call him the “Toronto Tornado”, but his name is Bob Proctor.”
Bill continued: “Bob knows more about the public market in the speaking, writing, and coaching business than anyone alive, and he will be your mentor in this area."
I had heard of Bob Proctor, and I knew he was the best. But I couldn’t believe this was happening.
It was like winning the lottery.
Later that night I got the call. He said: “Steve, this is Bob Proctor, and want you to know that you’re the luckiest speaker alive.” I didn’t know exactly what he meant. I had only delivered one paid speech, to a Volvo dealership in Delray Beach, Florida, that paid me $250.
I said: “Thanks, Mr. Proctor. But I don’t know what you mean.” He said: “Bill Gove is the father of the industry. He’s the Frank Sinatra of speakers, the best of all time. He’s taught or influenced every major speaker over the past 50 years, and he has IOUs scattered all over the world."
"Congratulations, Mr. Siebold.
You’re the man who’s going to cash them in.”
Bob went on to explain that I now had access to every major speaker in the business to help guide my career. He said my job was to start calling every one of them and asking for help.
Over the next 5 years, that’s what I did. I got advice, coaching, and guidance from everyone. I was one phone call away from any speaker in the world, and I used these connections to catapult my career.
I became one of the fastest non-celebrity speakers to earn over a million dollars a year, and eventually one of the highest-grossing speakers of the early 21st century.
Bob would introduce me to his audiences as “The most well-trained speaker in the history of the business.” He was right. The great ones poured into me to repay Bill Gove, the man who mentored them to success.
Over the next 25 years, I traveled the world delivering speeches, coaching Fortune 500 sales teams, and writing books.
I lived the dream, and the dream was good.
My point for telling you all this..
I’m going to teach you everything this brain trust of giants taught me…
so you’ll have the same unfair advantage I had.
The training consists of three video modules.
Speaking
The first module of this course focuses on professional keynote speaking, offering insights into the renowned Bill Gove System, which has generated over $500 million in speaking fees.
Writing
With insights from a seasoned author of 12 books that sold 2 million copies and were published in 11 languages, this module will guide you through the journey of enhancing your speaking career by establishing your authority through writing.
Coaching
This module provides a solid foundation for helping individuals or organizations achieve progress, equipping you with the essential skills to become a successful coach in this rapidly growing field.
Followed by exams on each module.
Want to explore further to discover the detailed content of each module?
The first module is professional keynote speaking
and here’s some of what you will learn:
- The Foundation of the Bill Gove System, which has generated over $500 million in speaking fees
- The most popular paid speaker stories…
- The stories that seem to create a stronger connection with audiences…
- Why audiences respect you for your successes but love you for your failures
- How to use self-deprecating humor
- How professional speaking is different than amateur speaking
- Why professional speakers are not teachers
- The world-famous vignette system
- How professional speakers overcome stage fright
- The bookends of the Bill Gove System
- The most common professional speaker mistake
- What it takes to be fully prepared for a professional speech
- The greatest compliment you can get as a professional speaker
- The strategy professional speakers use to sound natural
- The two presentations you must deliver in every corporate speech
- Why professional speakers must be entertaining
- How professional speakers handle body language
How to avoid distracting the audience - Why professional speaking is a subtraction process
- Why speakers must create excitement
- The enemy of the professional speaker
- How often speakers need to change what their audience sees and hears
- What professional speakers do when they go blank
- Why professional speakers are responsible to their audience
- What professional speakers do when they bomb
- Why every speech should be a dialogue
- How to match your speaking style, tone and attitude with your content
- How to take your audience to the party
- How to handcraft your speech to every audience
- How to use geographical transitions
- How professional speakers handle body language
- How to avoid distracting the audience
- Why professional speaking is a subtraction process
- Why speakers must create excitement
The enemy of the professional speaker - How often speakers need to change what their audience sees and hears
- What professional speakers do when they go blank
- Why professional speakers are responsible to their audience
- What professional speakers do when they bomb
- Why every speech should be a dialogue
- How to match your speaking style, tone and attitude with your content
- How to take your audience to the party
- How to handcraft your speech to every audience
- How to use geographical transitions
- How to properly introduce a fellow professional speaker
- The three things you should include in every professional speech
- How to take your audiences where they will never go on their own
- How to use call backs
- How to have your audience grasping for words to help you
- The three grades of speech material and how to identify them
- How to use Mark Twain’s famous planned spontaneity technique
- How to make your speeches entertaining and exciting
- How to use the Heroes Journey speech outline
- How to insert different dialects into your characters
- How to use props and magic tricks
- How to project emotional vulnerability
- How to silence an audience through intimacy
- How to display the essence of your personality
- How to edit and test every speech
- How to differentiate yourself through unique points of view
- How to challenge conventional wisdom and establish yourself as a thought leader
- How to handle hecklers and other distractions
- The professional speakers guide to effective body language
- How to connect with your audience like a talk show host delivering a monologue
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The trap that many emerging speakers fall into
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How to pressure-proof your keynote speech
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How to use one-liners
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The differences between a speech, seminar and workshop
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How to make the audience a part of your support system
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How to track your EPMs and LPMs
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The most important question to answer in professional speechwriting
And much more. This module is over 15 hours in length, and by the time you’ve completed it, you’ll know more about professional keynote speaking than 90% of people in the business. It’s very comprehensive.
Your next step is to complete the 100-question, multiple-choice exam. You must score at least 70 percent to pass.
The good news is you can take your time and refer to the video training as necessary to find answers you may have missed. The purpose of the exam is to force you to focus on absorbing the material.
APPLY NOW!Once you’ve passed the first module, it’s time to move on to
Module 2: Author/Speaker
This is the longest module of the three, clocking in at over 30 hours of video training.
One of the best lessons I learned from the giants of personal development was to become an author. Over a 20-year period, I wrote 12 books that sold 2 million copies, published in 11 languages.
And here’s the truth:
Writing is the heart of this business. Before you speak, you must write and create what you will say. Before you coach someone, you must write and create your coaching system and philosophy.
You don’t have to be a great writer. Believe me, I’m no Ernest Hemingway. That said, you must write as often as possible. The more you write, the better you will get. And with tools like ChatGPT and others, you can leverage the power of technology to assist you.
Believe me, there’s no feeling in the world like speaking to 20,000 people in a convention center and then signing 500 books after your speech.
That’s the dream. I know because I lived it, and it’s worth the price you must pay to get there.
This training module will teach you all the major aspects you need to know.
Here’s a short list of what you will learn:
- Why writing is the essence of professional speaking
- The two categories of the professional speaking business
- Why most personal development books don’t sell
- The magic writing formula for personal development books
- The best personal development writer’s secret
- Why rewriting is the secret to success
- Why simple writing is the most effective
- The reading level of the average personal development reader
- How to write concise books that sell
- Why and how to write a professional speaker business plan
- The most important rules of professional speaking and writing
- How and why you must select the right topic
- Why your expertise must be an inch wide and a mile deep
- The best way to learn and improve your writing
- How to build a public market fan base
- How to write a book that’s easy to read
- The three richest markets in professional speaking
- The truth about the speaker’s bureaus and how to use them
- How to write a book that expresses your unique points of view
- How to write book titles that sell
- How to define your perfect customer
- How and why to use shocking language
- The second-best way to improve your writing
- How to amplify your message
- How to set your speaking fee
- The most profitable professional speaker’s business model
- A key strategy speakers use to increase their service and generate more revenue
- How to write about what you’re interested in under the umbrella of your expertise
- How to expose yourself to your readers by writing from your heart
- How to find your ‘third place’ to write
- How to build a mentor team to expedite and elevate your success
- How to build a board of advisors to leverage their credibility
- What every word in professional writing must do
- How to execute a professional speaker’s contract
- How much to collect before and after every speech
- The main value of having an excellent speaker’s contract
- The most effective speaker marketing strategy
- How to establish yourself in the national media
- The two most powerful forms of generating speaking engagements
- How to determine the best market for your speech
- How to create speaker products that sell
- How to write opinion editorials to establish yourself as a thought leader
- How to generate passive income in your speaking and writing
- Which publications you need to read as a professional speaker
- The most unpopular thing you must do as a professional speaker
- What to study after you determine your niche market
- Why post-speech book signings are critical to your success
- Why and how to avoid cliches and stock phrases in your writing
- How and why to develop your own speaking and writing style
- How to look ‘Presidential’ when you are onstage
- How and why to challenge every word you write
- How to always be evolving as a thought leader
- What to study to make your speaking and writing more entertaining
- The most popular and effective timeline for a professional keynote speech
- The most popular time in a convention or meeting to request a speaker
- The most unpopular time in a convention to speak
- The one thing you can never do as a professional speaker
- How to dress as a professional speaker
- Why you must be able to defend and justify your unique points of view
- Why you should seek to confess your failures and shortcomings
- What the net effect of your writing and speaking must be
- How and why to write short chapters
- Why branding yourself as a writer is more powerful than a speaker
- And much more…
Your next step is to complete the 100 question, multiple choice exam.
Like Module 1, you must score at least 70 percent to pass.
Again, you can take your time and refer to the video training as necessary to find answers you may have missed.
We want you to internalize this content.
APPLY NOWOnce you’ve passed the 2nd module, it’s time to move on to the 3rd and final training, which is Success Coaching.
This is the shortest module, a little over 5 hours.
Success Coaching is an important component of this business, and there are many forms you can incorporate.
I chose to coach Fortune 500 sales teams, but you can also coach individuals, small groups, large groups and others.
Success Coaching, sometimes referred to as Life Coaching, has become a multi-billion-dollar business. As information has become commoditized, the demand for assistance in the successful implementation of information has exploded.
This Success Coaching module will give you the foundation of what it takes to successfully move an individual or organization forward.
LEARN MOREHere's a short list of what you'll learn:
- The first order of business with every coaching client
- Why your coaching clients should sign non-disclosure agreements
- The power of employing a comprehensive pre-coaching survey
- How to build a psychological blueprint for every coaching client
- How to use facilitated introspection to move your clients forward
- The two key traits you must develop to become a world-class coach
- The best way to create connection and relate to your clients
- How and why to seek feedback from coaching clients
- Why the best coaches are always studying new methodologies
- How to implement the execution-based goal setting system
- How to help your clients identify and overcome limiting beliefs
- How to implement an unbreakable accountability system
- How to help your clients develop a growth vs. fixed mindset
- How to teach your clients to re-frame their failures
- Why tracking your client’s activities, behaviors and results is critical
- How to help your client’s overcome perfectionism
- How to use your clients past successes to build their self-esteem
- How to help your clients overcome imposter syndrome
- How to coach around mental organization
- How to identify and challenge your clients’ assumptions
- How to coach around stress and anxiety
- How to teach your clients to become more introspective
- How to teach your clients to manage change
- How to validate your clients even when you don’t agree
- How to help your clients become more vulnerable and authentic
- How to help your clients become more resilient
- How to help your clients elevate their life’s philosophy
- Help your clients distinguish between realistic and unrealistic goals
- Help your clients identify their core beliefs around fear
- How to identify and evaluate your clients value system
- How to identify your clients’ fundamental beliefs around money
- How to identify your clients’ psychological boundaries
- The most effective method of marketing your coaching business
- How to use social media to expand your coaching business
- How to speak at civic clubs and chambers to attract clients
- How to build an email list of prospective clients
- How to use video testimonials to generate more clients
- How to use www.canva.com to amplify your success philosophies
- Why you should respond to comments on social media
- Why you should do television, radio and podcast interviews
Once again, your next (and final) step is to complete the 100 question, multiple choice exam. Like Modules 1-2, you must score at least 70 percent to pass. Again, you can take your time and refer to the video training as necessary to find answers you may have missed.
Once you’ve submitted all three exams and received a passing score, you will become a Certified Personal Development Professional, backed by the full authority of the International Personal Development Association.
This is a lifetime certification.
You will have lifetime access to all 3 modules, and there are no additional fees to pay.
Here are a few of our most successful students
Dr. Alok Trivedi aka Dr. Rewir
The founder of one of 2021 Inc. 5000’s fastest-growing companies and the author of the acclaimed “Chasing Success: Lessons in Aligned Performance.”
Bob Proctor
An author and lecturer best known for his New York Times best-selling book You Were Born Rich and being a contributor to the film The Secret.
Brian Tracy
A Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals, executives and organizations.
Vernice Armour
A former United States Marine Corps officer who was the first African-American female naval aviator in the Marine Corps and the America's first black female combat pilot.
Judge Evelyn Ryan
A justice on the Supreme Court, 2nd District in New York. She was elected in 2014 for a term that expires on December 31, 2028.
Ryan Laniak
Account Executive: National Accounts Public Sector at Canada Life
